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George’s North Shore delivers the classic North Shore roast beef sandwich to Portland, ME. Owner Logan Abbey grew up in Newburyport, Massachusetts, where the roast beef sandwich is a lifestyle staple. Upon moving to Portland 13 years ago, Logan recognized that the bustling foodie culture lacked the beefy magic of his upbringing. In January 2020, Logan decided to make a meaty impact. Starting with small pop-ups in partnership with local restaurants and breweries, Logan perfected his craft. Finally, on August 14th, Logan debuted his food truck.

George’s is named after Logan’s dog, a beautiful Chihuahua/Pug mix, who is himself named after the iconic and classically handsome George Costanza. Catch the truck this Spring and Summer at breweries and the Eastern and Western Proms. In the meantime, look out for pop-up events at Portland restaurants. Whether you’ve enjoyed a North Shore style sandwich before, or we’re popping your roast beef cherry, we are delighted to serve you this Massachusetts delicacy here in Portland, ME.

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